Time to make progress on what matters most?

Let’s make it happen.

Kia ora, I’m Danni Ermilova Williams

Impact Coach | Business Consultant

In plain speak, I work with people to do big change at work and in life, well.

I have a successful 17-year career as an award-winning HR practitioner with experience in leadership, coaching, organisational and workforce change, governance, and management consulting with Big 4 Consulting Firm, PwC. As a business owner, I bring hands-on, real-life experience to my coaching and advisory services. Chat with me about:

  • Personal and professional coaching - I help you navigate changes in your work and personal life with power, clarity, and success.

  • Leadership and business owner coaching - I assist you in leading with intent, insight, and impact.

  • Business change and transformation - I work with organisations to shape, navigate, and transition workforce and workplace changes and transformations successfully.

  • Capability development - I deliver purposeful workshops, training, development, and key notes focusing on the sacred triangle of humans, work, and change.

I love what’s possible when humans harness the opportunities presented by change and feel empowered to own, lead and achieve meaningful outcomes. This is my purpose, my expertise, and my power-space.

Smart change requires support.

Get in touch with me about…

  • Personal and professional individual coaching.

    A big life change is a new beginning in disguise.

    I work with individuals to reclaim their power in moments of big change, to set a clear vision, and take action to achieve personal and professional success.

    I also specialise in working alongside women navigating big life changes and challenges, including miscarriage, stillbirth, through to balancing life, leadership and careers. Ask about my EmpowHer and EmboldenHER programmes…

    Get in touch with me to take the first steps towards creating the outcomes and life you want.

  • Entrepreneur and leadership coaching.

    Leadership doesn’t have to be a difficult and lonely place.

    I work with savvy entrepreneurs and leaders of people, big ideas and businesses to powerfully transition into leadership, harness their authentic leadership style and to bring this to life as a confident and impactful leader.

    Get in touch with me about impactful leadership coaching, including my tailored LeadHer programme for women, or my EntrepreneuHER programme for women creating businesses and shaping big change.

  • Organisation and workforce change consulting.

    Successful change is designed, described and inspired.

    I work with business and change leaders to shape and articulate clear and compelling change stories, and to define and design future-fit human-centred organisations.

    I provide advisory services, workshop design and facilitation and consultancy support to help you ideate and shape compelling change designs, narratives and approaches.

    Reach out to me about anything that falls inside the triangle of humans, change and work.

  • Building change capability.

    Sound change is a masterful mix of technical expertise and humanness.

    I develop, train and upskill leaders, HR teams and people designing, governing, leading, and delivering change, organisation design and change transitions.

    Get in touch with me about tailored training programmes on change and organisation design, leadership and delivery, formal mentoring, and change process review.

  • Speaking events and panels

    Shared stories and ideas are the embers that spark others to ignite great change.

    I am an experienced event speaker and panelist.

    Get in touch with me about topics including personal and professional growth and change, leadership transformation, HR, and the future of work.

    I am also an experienced, compassionate and authentic speaker on women’s life changes that flow into the workplace, including miscarriage.

  • Something else.

    Not all change fits neatly in a box.

    I help people and organisations define and reframe complex change questions. If you're not sure if it's something I can help you with, it may be worth asking anyway. I can help you frame your problem and find the support you need…

  • I started my business a year ago, and this year I hit a point where I felt overwhelmed with my workload, working around the clock and needing to come up for air. Finding a female business coach was important to me, and Danni's experience with leadership was exactly what I needed.

    Working with Danni has been a game changer. From our first session, she really understood my challenges and offered personalised, practical advice that I have easily implemented and it has truly worked. At first, I was worried that getting coaching would feel like taking on more, but it has been the opposite. She has helped me put my challenges into bite size pieces that are logical, practical and easy to implement.

    Danni's strategies for time management and stress reduction have transformed my daily routine. She also helped me adopt and strengthen my business mindset, assisting with growth and turning obstacles into learning opportunities. Her support has been amazing, boosting my confidence and helping me identify clear, achievable goals.

    Danni is one of a kind, an amazing mentor who genuinely cares about helping you be the best you can be. If you're feeling stuck, overwhelmed, needing guidance with change or levelling up - I highly recommend working with her. She has the expertise to guide you through effective change and help you achieve your goals.

    Amy, Business Founder

  • Embracing my strengths as a woman in business did not come naturally. Danni helped me understand the differences I had been self-conscious of were strengths. High EQ, ability to establish connections and empathy did not diminish my impact as a leader, but only enhanced it. How to lead with purpose and authenticity have been some of my most valuable lessons.

    When I made a conscious decision to change my career journey I enlisted Danni's help. Her insights were brave and direct. Danni helped me work through what my career vision was, the values that were important to me and how I wanted to show up. Many of the behaviours I was praised for early in my career no longer served me to the same extent. Danni helped me understand what working in strategic space looked like.

    I co-founded the PINC Ladies Wellington networking group, which centered around the ethos that when women support other women, we all rise. Danni taught me that women should not be required to prove they deserve to be part of leadership, that we deserve equal opportunities, end of. Embracing that philosophy means I take risks and chances I never would have previously. I am now privileged to regularly connect professional women in Wellington with like-minded audacious leaders.

    Dani, People Leader and Network Co-Founder

  • Working with Danni has been an awesome, transformative experience. The most impactful insight I gained from working with her was the deep understanding of myself and my unique leadership style.

    Danni's approach to self-awareness and leadership helped me uncover strengths and areas for growth that I hadn't fully recognised before. By identifying and embracing these aspects, I've been able to implement more effective strategies in my business, leading to increased productivity and a more cohesive team dynamic. This understanding has also boosted my confidence, enabling me to make more informed and decisive choices that align with my core values. Her emphasis on authenticity and leveraging our inherent strengths as women leaders was both empowering and validating. She understands the unique challenges we face and provides tailored guidance to navigate them with grace and resilience.

    Danni's support has helped me embrace my leadership role with greater confidence and has reinforced the importance of staying true to myself while leading others. For any woman in business and leadership considering working with Danni, I can confidently say that her coaching is invaluable.

    Danni creates a safe and supportive environment where you can explore and develop your leadership potential (BIG tick). She helped me create a job offer which attracted the perfect Chief Administrator and I will forever be in awe and grateful.

    Kim, Business Founder

  • I would highly recommend taking the LeadHER course even if you don't think it's for you! If you are a parent, working professional, young person or HUMAN BEING, you will benefit from learning from Danni's knowledge and expertise.

    I think the most surprising thing I found was how applicable what I learnt is to all aspects of my life - personal and professional. I learnt so much about myself and how I tick and how I can use this in my leadership practice.

    Sarah, Business Owner and People Leader

  • I loved working with Danni to help gain clarity in both my personal life and business. She's a fantastic coach who genuinely cares about your particular needs, not just following a cookie cutter formula. Even if you don't think you need a coach, I highly recommend working with Danni and you'll be amazed how quickly you can make positive changes in your personal and business worlds.

    Liora, Business Founder

  • Danni has extensive experience successfully leading and implementing complex change processes across large organisations. Her experience ranges from supporting the initiation of change through legislation and policy development, to the subsequent strategy and operating model changes, and then into the planning and delivery of the people change processes.

    Danni effectively builds relationships and trust with customers and stakeholders at all levels to enable change, and successfully works with executive teams and senior governance groups through their decision-making processes, building trust and confidence in her ability to deliver.

    Danni is equally effective at leading and mobilising teams to manage the implementation of the change. Change management requires an ability to both plan and adapt to changing demands and emerging risks. Danni's experience enables her to deliver change that both anticipates and responds to risks and issues, which are often uncertain times for organisations.

    Colin, Executive Leader

  • I came across Danni on LinkedIn where she shared her courageous journey that challenged societal norms and expectations - I was inspired and decided to reach out. I felt the need to shake things up and reorder my priorities having not found my feet after suffering the loss of our first baby and starting a new job all within six months.

    Danni offers a safe and unique container where she effortlessly traverses the complexities of our deeply personal experience on this earth (desires, mindset, grief) and the reality of life in the corporate world as a woman.

    I couldn't recommend Danni more for support and coaching when dealing with or planning a significant life change.

    Shelby, Professional

  • Danni brings a refreshing perspective to her coaching which has enabled me to successfully navigate challenges, and grow professionally and personally. Danni's caring and open, providing a safe and productive space to share authentic experiences without judgement. This has allowed us to have challenging conversations to deeply explore areas of insight and opportunities for change.

    I am the leader I am today as a result of the coaching Danni has provided me. I also know that the leader I am tomorrow will be grounded in the tools, techniques and strategies Danni has worked with me on. I would strongly recommend Danni as a coach for anyone in their career, particularly those that are seeking an authentic relationship to support their growth.

    Nik, People Leader

  • Danni blends deep technical HR knowledge with high emotional intelligence. She's an excellent communicator, forward thinker, tenacious and courageous. This enables her to connect deeply, get to the root of issues and empower those she works with to set their sights on their version of great.

    Michelle, Professional